Perth newest fashion pop up, LAFOI by Betty Sugar, will take the city by storm with an exclusive launch event, LUMIERE DE LA FOI – LIGHT OF FAITH on 8 December. The launch event will allow WA fashionistas to preview the exciting new collection, which is being hosted by LAFOI creative director and head designer Betty Tran, all the while raising funds for the National Breast Cancer Foundation. Perth shoppers may already be familiar with Betty Sugar, which debuted in 2008 and is now stocked at fashion boutiques across Australia such as Periscope, Emporia and so on. The new store LAFOI, located at Carillon City, means faith in French. The fashion destination will offer premium fashion and beauty items, along with a personalised alteration service. Just a few of LAFOI’s major brands include Betty Sugar, Belle Bijoux and Savoir Faire. ‘LAFOI by Betty Sugar is the first fashion boutique in Perth that offers this unique personalised alteration service. It is a team of committed, professional, passionate and caring people who are always striving to provide excellent customer services with honesty’

‘Our staffs are well trained to give our clients unforgettable- inspirational and transformational experiences, enable them to work within their body’s image and self-confidence through numerous beauty and styling workshops available in store in coming future’. Betty Tran said Ms Tran said the National Breast Cancer Foundation (NBCF) was her charity of choice for the store’s premier launch event. ‘I admire the spirit and the vision of what NBFC stand for. Accounting for more than 2800 deaths annually in Australia alone, one in nine women will develop breast cancer in their lifetime. The event’s mission is to inform, entertain, connect, and empower both men and women in such a way as to leave them moved, touched and inspired. We all know people living with the disease and I encourage them to not give up. This is exactly what LAFOI and Lumiere De La Foi is set out to do.” Guests will be thrilled with the live entertainment by musicians from WAAPA and Ellington Jazz Club, a catwalk show featuring the best of BETTY SUGAR, as well as other WA luminaries such as Belle Bijoux, Savoir Faire and Moi Moi jewellery. Guest speakers and breast cancer survivors will also inspire and entertain guests. In addition, exclusive items from local artists and designers will be auctioned and a door prize is up for grabs. Funds raised on the night through a raffle and auction will go directly towards the foundation.

Event details: LUMIERE DE LA FOI – LIGHT OF FAITH 8 December XO Lounge, Perth CBD Tickets $99 each and bring a guest for free via moshtix – includes entertainment, alcohol and canapés and gift bag
About Betty Sugar:

With 20 years’ experience, Betty Sugar Clothing was formally established in 2006, and is a local Australian manufacturer based in Perth providing Cut Make & Trim services to Australian fashion labels. In 2008, the business also launched its own women's fashion line called Betty Sugar. Betty Tran, the head designer, is an Australian designer specialising in cocktail, evening and ready to wear fashion. The label focuses on delivering an exceptional quality finish with timeless and classic silhouette, with 80% of production in house and 20% production offshore.

BETTY SUGAR gained nation-wide recognition after being chosen to showcase at the Mercedes Fashion Awards in 2008. The label is also a past winner of the fashion industry and small business award from the Textile Footwear and Clothing Union of Australia.
The label currently stock in over 15 stockists around Australia includes Perth, Melbourne, and Sydney
Official website: http://bettysugar.com.au/site/